"In all the "switcher" TV ads that the folks in Apple's marketing department have come up with, the choice is always the same. Go with the clunky and complicated Microsoft Windows machine, or pick up the hip and sleek designer Apple computer running the Mac OS (hip and sleek short form for "operating system"). They're good ads — heck, I've even gone to Apple's website just to watch them.

But there is another choice out there that a lot of people simply aren't aware of because there's no slick marketing campaign behind it."